Homeopath and Naturopath Medicine Essay

Before the practice of the traditional medicine that is used today there was Homeopath and Naturopath medicine; there is evidence of a growing acceptance and use of these more historical medicine practices being used in modern times. Homeopathy and naturopathic medicine practices have a great deal in common; however, there are distinct differences. Over traditional medicine practice and treatment, homeopath and naturopath medicine tend to treat the whole person that try to address the root of the medical problem instead of just treating its symptoms. Cranberry juice helps cure urinary tract infections, garlic is a natural antibiotic and has also been shown to help heart disease as well as other health issues; these two â€Å"cures† are just a sample of using a more holistic approach to treatment rather than prescribing a medication that can be purchased at the local pharmacy. Traditional physicians now prescribe natural based treatments like the garlic and another is fish oil. Knowing the difference between the homeopath and the naturopath practices when seeking medical help is advisable. As stated by Martin Hughes, in his article â€Å"Homeopath vs. Naturopath†: ‘The terms â€Å"homeopath† and â€Å"naturopath† mean different things in different states. In states that license naturopathic doctors as primary care physicians, a practitioner of naturopathic medicine is known as a naturopathic physician. A naturopathic physician may practice homeopathy; homeopathy is one of several treatment modalities used by naturopathic physicians to address your health complaints. In these states, a person who has not obtained the degree of naturopathic doctor from an accredited four-year naturopathic medical school may practice homeopathy but is not permitted to call herself a â€Å"naturopathic doctor.† In states that do not have a licensing process for naturopathic doctors, anybody—including lay homeopaths—can refer to themselves as a â€Å"naturopathic doctor.†Ã¢â‚¬â„¢ Both types of practitioners are unique, however still complement the other. Both believe that the human body is able to heal itself from many illnesses and treatment of ailments should be in a natural form that enables the body  to work properly and heal naturally. Homeopaths and Naturopaths do not always go for the quick fix that a traditional doctor may use. An example is that a traditional doctor may prescribe a chemically based cream for a sever rash, the homeopath and naturopath might advise a cream made from gold seal. Both natural and traditional creams do work. The chemical based is more expensive and may work somewhat faster. A choice comes down to whether the patient would rather use chemicals or something natural to treat an ailment. Before the treatment even begins, there are major differences between naturopathic and homeopathic medical diagnosing that the patient should be aware of. Homeopaths use a detailed question and answering session that may take hours to go thr ough; a naturopath may use a question format along with x-rays and blood work to find the root cause to health problems. A naturopath may work alongside a formally trained medical doctor in an office or within a hospital format, homeopaths typically do not. (Hughes, 2011) Patients need to be aware of how their choice of practitioner works, have confidence in their ability and a willingness to follow any treatment plan given. The treatment that both Homeopaths and Naturopath practitioners use can have differences, both treat the whole body. Many homeopaths use herbalists for help in creating a mixture or formula that treat an ailment. The mixtures are normally made from plants, herbs and juices that are developed in a refined manner and often grown by the herbalist. A naturopath may use botanical and/or chemically based medication. An interesting fact is that women that created the concoctions that healed and treated the sick hundreds of years ago were once considered witches. The practice of burning witches at the stake began in Europe. An ironic fact is that men who practiced â€Å"modern† medicine and often used treatments such as blood-letting found the â€Å"witches† potions to be more effective treatment which then men did not like. (Ehrenreich and English, 1972) Historically effective naturopathic medicine is being brought back into many remedies used today by traditional, naturopathic and holistic practitioners. There is a weaving of practices that is being integrated in a positive way that allows patients today to look at their own health as a whole body treatment. Yoga, vitamin therapy, exercising, following a healthy eating plan is as important as taking medications prescribed by a physician. The weaving begins with the historical use of the naturopath and  homeopathic knowledge we’ve had for generations. The naturopath uses a more whole body approach which may include exercise, diet, regular medicine, herbal or natural types of medicine, hydrotherapy, acupuncture and lifestyle coach ing. (Hughes, 2011) Both homeopaths and naturopaths believe that the human spirit has a great deal to do with how well a person may do when the holistic approach is used. Cancer Treatment Centers of America advertise use of a more naturopathic and holistic approach to treating cancer patients. Caretakers that use a holistic approach and are competent to help treat homeopathic and naturopathic patients are used as a form of support and re-enforcing the treatment plans. ( http://www.cancercenter.com/integrative-treatment.cfm) In some societies spiritual blessings are given or offerings are made, what once was seen as voodoo and witchcraft is now seen in a more spiritually accepted point of healing the inner body. All treatments should be done following the guidelines that are given by the practitioners. Some of the treatments may sound farfetched and even weird, but have proof of their use and positive effect for thousands of years before today. Social media sites such as Facebook are full of people who will swear by some crazy sounding cures, which in fact actually do have medical merit. (One should always check with someone that has proper knowledge before trying anything that may sound dangerous.) It is wise any time a patient is uncomfortable with a diagnosis or treatment plan, they have the right to refuse. Once the treatment is given and completed, there is another difference in how homeopath and naturopath practitioners review the patient’s success. The naturopath will go through many of the same questions that were used in diagnosing a problem. Along the same lines is the checking of symptoms and reactions to the remedies used. If a problem still exists, a naturopath will add another nature formulated item to the treatment and there will be another follow-up a week or two later. A homeopath may use further x-rays and blood work to ensure the treatment is being effective. (Hughes, 2011) There is an ability in gaining knowledge that allows one to know that many forms of natural and homeopathic treatments are being used rather than filling the human body with chemicals that may become toxic, thus poisoning the body. Toxic medications and treatments have been known to cause death, birth defects and cancers. Drug recalls are constantly in the news, most people know at least  one person that has been impacted by a dangerous side effect of a chemical-based medication. Natural medicines or treatments are not without danger; therefore it is imperative to talk to someone who has studied homeopathy, naturopathy or are an herbalist before treating a health problem. Empowering knowledge comes from studying holistic medicine, learning there are ways that are cheaper and better for the body than dangerous, more traditional medicine. The human body is an incredible machine that needs to be treated in the best way possible, using naturopathic and homeopathic medicine is a step in the right direction. References: Hughes, M., D.C. (August 11, 2011). Homeopath-vs-naturopath. Retrieved from http://www.livestrong.com/article/100600-homeopath-vs.-naturopath/ Ross, J. (2004) The Mood Cure, published by Viking-Penguin Ehrereich, B., English, D. (1972). Witches, Midwives, and Nurses: A History of Women Healers http://www.cancercenter.com/integrative-treatment.cfm

Consumer Trust

Project report on: Consumer Trust – Flipkart Subject: Consumer Behaviour Submitted to: Prof. Neha Gupta Submitted by: Ami Vora Roll No: 58 Class: PGDM – Communications FLIPKART  is an Indian  e-commerce  company founded by Sachin Bansal and Binny Bansal in 2007, both alumni of the Indian Institute of Technology Delhi. Initially funded by the Bansals themselves with  Rs. 400,000, Flipkart has since then raised funding from venture capital funds  Accel India  in 2009  and Tiger Global (US$10 million in 2010 and  US$20 million in June 2011).Today, as per Alexa traffic rankings, Flipkart is among the top 20 Indian Web sites and has been credited with being India's largest online bookseller  with over 11 million titles on offer. The cash-on-delivery model adopted by Flipkart has proven to be of great significance since the credit card and net banking penetration is very low in India. Even its 30 days replacement offer is something which acts as its USP. FAC TORS THAT LEAD TO THE SUCCESS OF FLIPKART * Customer Service: Provide good customer support with quick turn around time for client queries.Provide replacement of product in case a customer receives a defective product. * User Interface: Easy to use, easy to browse through the products, add products to wishlist or to a cart, get product reviews and opinions, pre-order products, make payments using different methods. * Cash/Card On Delivery: Demonstrated more confidence in buying products. Flipkart sells 20 products/min and have with more than 60% of the Flipkart's customers use Cash on Delivery and card on delivery methods. This is because of two reasons, one is many people do not know how to make payments online.And secondly people do not have immense trust in e-commerce in India. * Customer Retention: Has around 15 lakh individual customers and more than 70% customers are repeat customers i. e. they shop various times each year. The company targets to have a customer base of 1 cror e by 2015. * Local Presence: Tie ups with local vendors and courier firms (thereby reducing transportation and storage costs. Owns warehouse in major cities. CONSUMER TRUST For ensuring success, securing trust in your company is essential. Trust is as important to a potential customer’s purchasing decision as the products you offer him.And an essential element of building that trust, with both customers and partners, is the assurance that your e-commerce operation meets the demanding security standards required of organizations handling sensitive financial information. Building a consumer Trust for Flipkart can take place in the following facets: * Setting up a Storefront which generates a sense of dependency among the consumer * Build a commerce friendly Web Host * Securing Information Using SSL * Processing Transactions * On time Delivery * Quality of the products * Efficient staff * Return PolicyFollowing are the various measures taken my Flipkart to build and ensure consu mer trust. 1. Merchandise site safety and security A safe and secure Web site is the most crucial element to building online trust. Flipkart convey that customers can trust them with their personal information and their purchases. Promote the basic security of your site and reinforce that message with a buying process that emphasizes safety and ease. Flipkart has a â€Å"Worry Free Shopping† environment. It clearly states shipping, return and privacy policies as well as security and product guarantees.Customers are most sensitive to trust and security issues as they move down the path to purchase. 2. A professional site speaks volumes’ Flipkart has invested wisely in professionalism of their site. This includes : user-friendly design and content updates that are accurate and regular, paying attention to load time, avoiding site down time at all costs, updating content often, avoiding typos and broken links. 3. Showcase the Trustworthiness of Your Brand The trustworthin ess is also defined by highlighting its distinctive qualities and physical presence.They do this by expliciting brand-value statement, reinforce that brand-value statement by creating a tag line that customers, over time, will easily associate, and provide easily accessible customer service phone numbers. 4. Outside Voices Boost Credibility There is often no better way to build trust in your brand than to allow others to endorse it. Flipkart has a section for reviews for the product and services from trusted sources which act invaluable. 5. Comprehensive Product Content Enhances Trust You will find comprehensive product content and details of a particular product once u chose any item.This gives an insight of the minute, technical, and other details of the product before purchase. 6. What You See Is What You Get Flipkart provides image zoom functionality; provide thumbnail images to the shopping cart, etc. to ensure that What You See Is What You Get. 7. Building Quality Service One of the most important aspect is also to create trust among the consumers about the quality of the product. Flipkart provides information such as sizes, product availability (in stock), e-mail confirmation, post purchase services, customer service, etc. . Secure Payment options Flipkart promptly provides various options for the payment of the desired products. This is done by Cash on delivery, Credit card and debit card purchase, Net banking, etc. One striking features is also their EMI option with a very minimal amount of overhead. This attracts the consumers and develops a string sense of trust among the consumers as payment is the most sensitive part of the entire consumer buying process. 9. Returns and Guarantee Flipkart’s USP is the 30 day returns guarantee process.Though conditions apply to these, but to almost all the products they refund the entire amount of the money paid if the consumer returns the purchased product due to any reason. Below is a graph denoting monthl y traffic to Flipkart and it shows an increasing trend for most of the years. Customer trust in a company can play a significant role in determining the customer’s actions regarding that company. Customer trust (a belief) influences customer intentions. Empirical Research has shown that trust increases customer intention to purchase a product from a company as well as customer intention to return to a company.The following image shows the flow on process for Flipkart online shopping. RESULTS OF BUILDING CONSUMER TRUST The most important parameter for measuring the results of the efforts for creating consumer trust is the revenue generated. In about 7 years, Flipkart generated 12  billion (US$220  million) (FY  2011–12). Flipkart even has a market share of 20-25% in the Indian online market. Last year, it even acquired Let’s Buy and thus increased their market share. The graph shown above also speaks for itself that the number of visitors have been increasi ng day by day thus ensuring better sales and profitability.ROLE OF ADVERTISING IN BUILDING CONSUMER TRUST Flipkart. com  is one such online portal that is synonymous with trust worthy online shopping. Flipkart used various innovative ads where they show kids playing the roles of an adult (with real adult dubbed voices) in a day to day situation to reach their audiences. This creates a sense of trust among the consumers as kids convey truthfulness. This particular advertisement where three generations are portrayed to present the customers’ skepticism in online shopping hits just the right chords to market  Flipkart. com  and assure customers of its excellent services.This advertisement focuses on the major concern of the customers i. e. guarantee and how can one make an assessment from an online image. With the witty use of our old custom of arranged marriages where brides got betrothed by simply looking at the photographs of their husbands, this advertisement mixes a p erfect marketing solution, wrapped up in good humour. By presenting three generations together in an ad,  Flipkart. com  once again makes it clear that online shopping is devoid of age barriers and  Flipkart. com  is targeted to everyone irrespective of age or gender. CONCLUSIONFlipkart is one of the leading players in the online shopping sector in India. It targets all the older generation’s trust towards  Flipkart. com  by making the high-tech younger generation doubtful, and boosting the older generation’s ego by making them make an online purchase in the tech-savvy world. The tag line â€Å"shopping ka naya address†, â€Å"the new address for shopping†, does open doors or rather browsers to online shopping. By various and continuous efforts Flipkart has, no doubt, succeeded at a great level to create consumer trust and its impact is visible and measurable through the results. THANK YOU !!

The Cold War and U.S. Diplomacy Essay Example | Topics and Well Written Essays - 1000 words

The Cold War and U.S. Diplomacy - Essay Example Cuban Missile Crisis was the most precarious event which took place in the history of cold war, where U.S discovered that USSR had placed anti-ballistic missiles in the vicinity of the U.S territory. This pushed President Kennedy to take action in order to reverse the effect, and Kennedy acted very cautiously and via his diplomatic skills he was able to convince Khrushchev to roll back the missiles. Another such instance was the conclusion of Nuclear Test Ban Treaty between U.S and USSR, where Khrushchev first agreed over to the Nuclear Test Ban Treaty, while later began testing nuclear weapons, as a result of which U.S tested five such weapons to retreat the situation. Analyzing the Kennedy Doctrine in this context makes perfect sense, as it implies that U.S will take all necessary steps to contain the effect of communism, i.e. expansion of the policy of containment (Thompson 1992). Though he was an advocate of diplomacy, whenever required he took all crucial steps to contain the co mmunism threat and to secure his homeland and also his allies. In his inaugural address of 1961, President Kennedy said; â€Å"Let us never negotiate out of fear. And let us never fear to negotiate†. ... However on October 14, the U2 plane took pictures of these ballistic missiles placed in Cuba by the USSR, which definitely called for an action (Kempe 2011). Now, President Kennedy had a few options on the table out of which some were quite aggressive, while others were neutral in nature. After considering various options, Kennedy considered the option of naval blockade which was indeed a very diplomatic move as he named it quarantine to make it sound legal. Also, chances of aggression on the part of USSR were also limited and at the same time USSR was pressurized to roll back the weapons. It was quite wise on the part of President Kennedy to use the option of quarantine i.e. to block the way where missiles were being transferred; however, the diplomatic skills were tested after the option was utilized, i.e. while he was negotiating with Khrushchev (Cull 1998). He communicated his concerns to Khrushchev via his brother Lyndon Johnson after which a deal was reached when Khrushchev put forth his concerns about the missiles in Turkey, and thus USSR rolled backed the weapons while a secret deal was reached via the backdoor implying the rollback of weapons from Turkey as well. Also, the Nuclear Test Ban Treaty was also an attempt on the part of President Kennedy to follow his policy of containment i.e. to contain the Russian threat of nuclear war. Firstly, USSR and even UK signed the treaty which was a huge triumph for the diplomatic skills of Kennedy as he pursued his goal through peaceful means (Maga 1994). However, another challenge arose when USSR started preparing for another nuclear weapon test when they had already given their word on the Nuclear Test Ban. President

Conspiracy Theory in Show Community Movie Review

Conspiracy Theory in Show Community - Movie Review Example The show tackles conspiracy thrillers in a manner that creates humor and draws laughs as Troy and Abed constructs the world’s largest blanket fort (TV.com n.p). The ‘chase’ entering the Blanket city mimics similar sequences as in any other thriller and is very inspiring. The conspiracy storyline starts out in a funny style and incorporates some levels of deception. The bond between the characters makes the show successful especially the reaction of Annie towards Jeff after he hurts her. Annie acts as if their kiss never happened, when Jeff comes back to school for the fall. The series may turn on the chemistry between any two pairs of the actors especially Jeff and Britta, who had some fun chemistry. The show highlights the idea that anyone on the show can be in a romantic relationship with anybody as depicted in the community. The ending of the episode is quite emotional and helps to keep the craziness in the show from extending too far. The structural insanity o f the storyline about conspiracy comes to a logical conclusion through the expression of emotions. The rest of the episode shows the weird wonderland Troy and Abed live through the conspiracy story. Another funny part is the idea that Greendale is infiltrated by the shadowed night school especially when Annie and Jeff find a fake classes' list. The episode eschews the four members on the scene entirely in which Shirley, Pierce, and Britta are present when the scene on study group opens though they disappear.

PROJECT MANAGEMENT Assignment Example | Topics and Well Written Essays - 2500 words

PROJECT MANAGEMENT - Assignment Example The goal is to present this information in the ten minute time allotted. Benefits and methods of the proposed project are to improve on-line fire prevention information for businesses. In order to complete that task there are preliminary document checklists that should be completed in order to ensure that the project management proposal is accepted and utilized for the target deadline date. The Learning Outcomes in this Assignment prepared us to present a Project Initiation Document Checklist which describes 1. What is the project all about? 2. Why should this project go ahead? 3. Who will work on the project? 4. How and when will the project be delivered? ASSESSMENT CRITERIA 1. Choose type of leadership 2. Use practical project management 3. Understand your responsibilities as a leader for the group are 4. Understand your responsibilities as a manager for each individual are 5. Implement the Project Initiation Document Checklist 6. Team is ready to proceed with Project Management Ta sk Transformational  Leadership What Is Transformational Leadership? Transformational leadership is a type of leadership style that leads to positive changes in those who follow. Transformational leaders are generally energetic, enthusiastic and passionate. Not only are these leaders concerned and involved in the process; they are also focused on helping every member of the group succeed as well. Leading and Developing Others Personal Qualities Leading the Organization Showing genuine concern Being honest and consistent Networking and achieving Enabling Acting with integrity Focuses effort Being accessible Being decisive Building shared vision Encouraging change Inspiring others Supporting a developmental culture Resolving complex problems Facilitating change sensitively Practical Project Management: The most important thing to know about project management is that first and foremost it’s a way of thinking about projects 1. Focus on the objective – A written statemen t of a project designed to achieve one or more goals 2. Starting to Plan – work through the planning process, uncover questions, problems and issues 3. Laying out the project – gather task data and prepare a rough sequence process 4. Analyzing Your Tasks – sequence first analyze tasks second and integrate the two steps 5. Managing Time and Cost – By Utilizing the PERT The Program Evaluation and Review Technique 6. How to Make and Use a Gantt Chart – Don’t reinvent the wheel save time use templates 7. Using PERT and CPM Charts – Critical Path Method to determine time, budget, and performance 8. Budgeting for Projects – determine fixed, variable costs, equipment, rentals, outside contracts 9. Managing the Project – committed teamwork, SMART Goals, communication 10. Monitor and Adjust – Utilize a project control chart to tract progress of time budget & data 11. How to wrap up the project - Determine the three Estimat es: Historical Data, Research, and Publish Data & Scenarios. Source: Practical Project Management (Dobson 1996) Project Initiation Document Checklist PID Item Check When Complete Section 1: What is the project all about?    Project title    Background    Purpose    Objectives (and how they will be measured)    Project scope    Exclusions from scope    Deliverables (including dates of completion)    Constraints    Assumptions    Section 2:Why should this project go ahead?

I.T Implementation Plan for ProComm Technology Solutions, an IT Term Paper

I.T Implementation Plan for ProComm Technology Solutions, an IT Consulting Company - Term Paper Example This is effectively realized through our wide range of products and services that seek to deliver a new way of handling day to day business affairs with the incorporation of IT infrastructure. Business Overview and Structure ProComm responds to a dynamic market and is therefore structured uniquely to handle the challenges that come with such changes. It consists of various departments and technical specialists organized into multidisciplinary teams. The organizational structure of ProComm is considered an adhocracy characterized by several levels of management (Laudon & Laudon). The business is characterized by a senior management staff consisting of a top CEO/President, VP/Sales & Marketing. Their role in the company is to make long-range strategic decisions about products and services as well as ensure the financial performance of the company. Middle management will consist of a Director of Sales and a Director of Operations. They carry out the programs and plans of senior manageme nt while monitoring the daily activities of the business. Knowledge workers will consist of a small team of sales people with regional territories. Their job role is to identify and interact with potential customers, make customers aware of the products and services offered and procure work for the firm. The production and service workers are the employees that actually produce and implement the services of the company. They will be led by a team leader/supervisor. Their main function is to assemble products and implement services, check for quality assurance and produce bills of materials when jobs are completed. Business Process and Services The performance of a firm depends on how well its business processes are planned and synchronized. Business processes can be a source of competitive advantage if they enable the company to execute better than its rivals. The major business functions of the company will consist of Business Process Management, Sales and Marketing, Production and Services, Finance and Accounting, and Human Resources. Business Process Management Business Process Management (BPM) is a "holistic management" approach to aligning an organization's core processes with the needs of clients. This promotes business efficiency while at the same time striving for flexible innovation, and technology integration. It makes the organization's workflow more effective, and capable of adapting to a dynamic market. Senior management will be in charge of BPM, and also have at their disposal Executive Support System functionality. The system offers a powerful management tool to gather and analyze information throughout the firm. It produces user-defined reports instantaneously, enabling decision makers at all levels to view integrated financial, clinical, and statistical information from all departments (Meditech 2010). In the middle management hierarchy the Operations manager will be entailed with a Transaction Processing System to keep track of elementary act ivities and transactions of the organization. These transactions include: sales, receipts, cash deposits, payroll, credit decisions and service flow that make up the day o day company activity. The Director of Sales will be entailed with a Decision Support System focus on problems that are unique, and the solution may not be fully predefined. They try to answer questions of possible future outcomes based on certain circumstances (Laudon & Laudon, 2010). Sales and Marketin

Outlined based on the questions Essay Example | Topics and Well Written Essays - 1500 words - 1

Outlined based on the questions - Essay Example Experience Design According to Norman (2004) human beings develops psychological attraction to different things depending on the way they interact with them in everyday life. Different items play different roles and influence the way their owners perceive them. Norman further argues that those who possess such items are envious of them and respect for the purpose they serve. Therefore, the ways in which different things are useful influence the individuals’ emotional attraction to those items. Such items should be designed in such a way that they will be able to serve their intended purpose. Norman further suggest that greater efficiency of different items to serve the purpose they were meant to serve will attract greater affection from those who posses them. Some items also reveal social and economic status of individuals. These items becomes valuable to such individuals by the virtue of personal memories they generate to people who posses them (Norman, 2004). These items may be kept for remembrance of previous occurrences though they may serve any other purpose in the human life. They may appear useless to other people, but they are very essential to those who possess them. Therefore, such people feel intensely attached to those items which invoke their feelings about some past encounters. According to Norman (2004), the functionality of objects according to human outlook influences their psychological affection towards those objects. Norman argues that individual insight determines how they interact with different things. For example, a person expects a machine to function in a certain way and incase it fails to do so, this may result to emotional detachment. It is for this reason that Norman states those machines such as computers and others which people interact with on a day to day life should be designed with emotions to echo the human feelings. However, since these machines are used for specific purposes only, they will have a limit on extent to which they can forge human feelings. They will only influence human emotions to the extent in which they anticipated to perform a certain job. In essence, the author is implying that human feelings should be reflected in the kind of items they possess and in the way they handle and display those possessions (Norman, 2004). These activities will manifest human emotional attraction to those items they own. Similarly, the efficiency of performance of the things we use will influence the psychological attraction of the user towards them. When objects are functioning effectively, they appeal to their users who then develop close intimacy with those items. However, if those items fail to perform as expected, they will cause annoyance to the user who loses emotional feelings for them and may even smash them. The Philosopher's Tool Kit When people listen to the others talking or other sources of sounds, they definitely hear what they would like to hear. Though there are many sounds emanatin g from various sources at the same time, individuals become so discerning with what they want to listen to and will filter out things of less concern to them. The sense of hearing becomes an instrument which enables individuals to figure themselves in the public domain. Through hearing, individuals appreciate the beauty of different things and are able to like or dislike various things from

Week3 DQ Team Essay Example | Topics and Well Written Essays - 500 words

Week3 DQ Team - Essay Example The clear distinction between the two terms can be understood on the basis of their definitions. A habit, or habituation, is â€Å"becoming accustomed to any behavior or condition, including psychoactive substance use.† In contrast, an addiction is defined as â€Å"Repeated use of a psychoactive substance, to the extent that the user is periodically or chronically intoxicated, shows a compulsion to take the preferred substance, has great difficulty in voluntarily ceasing or modifying substance use, and exhibits determination to obtain psychoactive substance by almost any means† (WHO Lexicon, 2008). Based on the above, we can clearly distinguish between habituation and addiction. Habituation differs from addiction mainly in the absence of physical and psychological dependence, as a desire rather than a compulsion for the substance and the absence of a tendency to progressively increase the dose. A habit is a pattern of behavior which tends to be repetitive and is executed by conscious choice. It is regular, tends to result in beneficial outcomes and usually increases efficiency. On the other hand, an addiction dominates one’s life to the exclusion of all other activities and responsibilities and has a detrimental effect on the individual and society. Withdrawal symptoms characterize an addict’s efforts to stop usage of the substance. Habits and addictions basically differ in the degree of dependence. Unlike habits, addictions include compulsion, craving, increased tolerance for the substance and withdrawal symptoms. A nightcap, which becomes the customary pre-requ isite for a good night’s sleep, is a habit. The need for increasing quantities of alcohol to feel good is an addiction. An allergy is defined as â€Å"abnormal sensitivity to a substance which is normally tolerated and generally considered harmless† (AAAAI Website). The immune system is the body’s defense mechanism against foreign bodies, or antigens, which are protein molecules

The last episode of Black Adder Goes Forth Essay Example for Free

The last episode of Black Adder Goes Forth Essay What affect does the last episode of Black Adder Goes Forth have on the viewer? How is the affects created? Black Adder Goes Forths season finale goodbyeee is the finishing episode of the comedic perspective of World War One. Black Adder is a television series that was started in 1983 by Richard Curtis and Rowan Atkinson. It explains British History in a comedic form, ranging in periods from 1485 1917. The last episode of Black Adder Goes Forth greatly affects the viewer. It peruses the idea that history as it was written and has been taught is incorrect. In having this approach, it is like the audience is understanding history and uncovering the truth of our ancestors for the first time. Not only does this capture the viewers attention, but it entertains them as well as touching them on an emotional level they are finally seeing the real ordeal. Viewers, however, also know that these real ordeals are not to be taken seriously and are only there for the comedy value. An example of this is when one soldier states that the reason the First World War started was because someone shot an ostrich out of hunger. The majority of viewers know this statement is not true, but the episode and character plays the comic seriousness to perfection. However, unlike the general ideas all the Black Adder series portray, as just explained, goodbyeee also shows the reality and tragedy of world war one. Black Adder does whatever he can to get out of the trenches. For example, he pretends to go mad by putting underwear on his head and putting sticks up his nose, and tells the other soldiers to go up and not himself; but in the end he resigns to his fate. One soldier is very excited about the idea of defending his country, in fact he is so honoured by this chance, that he does not accept a way out of the trenches when he is offered; even though Black Adder realizes their fate when they go above the trenches and tries to explain he will die. (I never imagined anything as awful as this war Black Adder) Also when another soldier states that he wants the dying to stop, and everyone to go home, because he cannot see any reason for a war, even now the jolly soldier tries to push these thoughts out of his head and reassure him it is good what they are doing. He is meant to be the typical advertised enlisted man the soldier that the viewers could relate to (the man on the posters). This hearty soldier seems to have been blinded by the element of death, he thinks its all an adventure. However, in the end, death is inevitable, and after being the hero, he finally realizes all that waits for him when he goes over the top of the trenches is mortality, like his friends who died in the war. He says to Black Adder Brave, splendid and noble (pause) Im scared sir, I dont want to die. For the audience, this is the final realization, now even the bravest is afraid. The sense of humour is gone and the sense of reality is dawning on the audience and the trenches prisoners. In the end each character becomes conscious of their doom. My conclusion to the last episode of Black Adder, goodbyeee and how it affects the viewer, is that war is futile. Whether you realize this, or are adamant to play a role, whether it is hero or coward, the last episode shows that everyone is in the same position. In the end they all die, no matter who they were.

Effect of Ph on Green Pea Germination Essay Example for Free

Effect of Ph on Green Pea Germination Essay Effect of pH on Green Pea Germination Objective: To determine how pH affects the germination of green peas and to examine the degree of germination within each pH level. We will do this by using various buffer solutions (along with distilled water) to grow green peas. Hypothesis: We expected that the group of peas that encountered a pH of 7 to have the most and highest degree of germination. Materials: tap water buffer solutions pH 3,5, 7, 1 distilled water 50 greens peas trays paper towels beakers Procedure: Wrap 25 peas (25 peas = 1 group) in paper towels. Place each group in 2. Pour 10 mL of tap water and 30 mL of distilled water or buffer solution onto each group of peas 3. 4. Add tap water accordingly to keep peas moist After one week, add another 20mL of distilled water or buffer solution onto each group of peas. 5. Observe amount of germination and degree of germination (length of the shoots) PH3 PH5 Distilled Water PH7 PH9 PHII Number Germinated 17 24 Number not Germinated Number of peas with shoots that were at least 1 inch long 14

Pest Analysis Of The United Arab Emirates Economics Essay

Pest Analysis Of The United Arab Emirates Economics Essay The increasing economic development in UAE and Saudi Arabia has made these developing states an excellent nation for those people who choose to expand overseas or are interested in Foreign Direct Investment (FDI). Globalization aids to strengthen their distribution channel and their economies. Saudi Arabia is rapidly gaining importance as a manufacturer and economic leader in the world. These countries have eliminated many of their trade barriers now and have a free trade economic system that attracts many business men from around the globe who seek new consumers and target market for their products (Bloomberg, 2010). UNITED ABRAB EMIRATES PEST ANALYSIS: POLITICAL: The stable political situation of UAE enough to attract almost any major financial institution that needs to invest. These financial institutions can assist in accessing capital markets emerging within the UAE economy. the banking system developed my emirates is a relationship based system of banking with the monetary policy and system capable enough to fulfill funding supplies of a later stage that may be equity leasing or loans (John, 2010). ECONOMIC: Out of three million population of UAE 60% of them are in the workforce. In the UAE economy the level of FDI is very high. Globalization has helped improve the UAE economy greatly by bringing in thousands of workers, services and products from throughout the world. UAE has been a member of World Bank, WTO and IMF for seven years. The country has huge wealth and has experienced trade surplus of approximately over 100 billion dirham in the past year (Tomlinson, 2010). SOCIAL: All of UAE citizens have high living standard, a western lifestyle and continues rising financial positions. The society remains free and open to all types of restaurants, tourism, sport and recreational activities. The multicultural nature of society and economy existing in UAE allows fir many of the foreigners to work there in well paid positions (Cateora and Graham, 2007). TECHNOLOGICAL: The UAE population comprise of young and extremely technologically knowledgeable professionals. The IT industry aids tourism, hotel and IT service sector. The IT software industries and internet usage in the gulf region is double the rate of Europe. The UAE population has the largest users of internet, satellite and mobile phone within the Middle East (Cateora and Graham, 2007). SAUDI ARABIA PEST ANALYSIS: POLITICAL: The politically stable government of Saudi Arab attracts many of the foreign investors and business men. The government also provides various incentives that attract many investors and tourism from around the globe (Morgan, 2010) ECONOMIC: Saudi Arab accounts for the worlds major oil producer and exporters. This allows Saudi economy to earn a high GDP. It also helps its current account to balance against the value of imports when the demand for oil is high (Griffin and Pustay, 2009). SOCIAL: The religious history of Saudi Arabia for the Muslim also holds great significance. In the religious seasons people from all over the world come to pay visit to the holy places. This accounts for much of the revenue for Saudi economy. Hotels, restaurants and residential places earn high revenue in these seasons (McGinley, 2010). TECHNOLOGICAL: Saudi Arab is a country that keeps itself technologically updated as it needs to cater a massive population of tourists and visitors from around the world. Saudi Arab imports technological machinery from Japan and other countries which enables it to be established as well-technologically equipped country (Morgan, 2010) MACRO ECONNOMIC ANALYSIS OF BOTH ECONOMIES: BALANCE OF TRADE: It refers to the difference in the VALUE of imports and the VALUE of exports when a country trades (Stanlake and Grant, 1995). SAUDI ARABIA Saudi Arabian economy reported a trade deficit of about US$ 32638.2 MILLIONS in the year 2009 in spite of being the worlds largest producer and exporter of oil with more than 90% of exports being based on it. Major imports of Saudi Arabia include equipment, machinery, food stuff and chemicals with its main trading partners being European Union, China and Japan (Source: trading economics.com, indicators, international monetary fund) Analyzing the trend we see a stable balanced of trade from the year 2000 to 2006. It then gradually increases till 2009 and falls very rapidly in 2010.we also see rapid rise from the year 2005 to 2006 and from 2008 till 2010 (McGinley, 2010). UNITED ARAB EMIRATES The exports of natural gas and petroleum play an important role in the UAE export economy. It mainly imports chemical, machinery and equipment from its major trading partners: India, Japan, China and European Union (Menafn, 2009) (Source: tradingeconomies.com, Ministry Of Economy) Unlike Saudi Arabia, the BOT of UAE shows a positive upward trend. It grows steadily from the year 2001 to 2005 and rapidly reaches 211.3 billion 2007. It then falls to 170.85 billion in 2008 which is not too sharp a decrease as it has swiftly gone up in the year 2009-2010. GDP GROWTH RATE: It refers to the gross domestic product that is gained by calculating the difference between the imports and the exports (Hobday, 1988). SAUDI ARABIA The economy of Saudi Arabia expanded over 0.6% last year. The worth of Saudi Arabia GDP is 0.6% of the economic world or 369million dollars (Source: tradingeconomies.com, Saudi Arabian Central Department) The trend shown for the GDP rate of Saudi Arabia is not stable. We see a sharp rise and a sharp fall from 2001 to 2002 and from 2003 to 2004 reaching up to 7.66% from 2004 we see a fluctuating GDP rate that falls to 0.6% in the year 2010. This downward trend is not favorable for Saudi Arabia. UNITED ARAB EMIRATES Unlike the, Saudi which expanded over the last year, UAE Economy experienced contraction of 2.10% last year. The UAE GPD is worth $ 261 billion and accounts for 0.42% of the total of the world economies. (Source: tradingeconomies.com, Ministry Of Economy) The UAE analysis of GDP growth shows a high GDP of about 8% from the start of 2001.UAE and Saudi Arabia has a similar trend till 2004. But UAE shows a 12% rise in GDP rate from 2001, unlike Saudi Arabia which shows just 8% from 2001. Saudi Arabia GDP falls to 0.6% by the end of the year 2010 while UAE experienced negative rate of -2.1% (Time out Dubai, 2009) INFLATION: Inflation refers to the general increase in the price levels over the period of time (Stanlake and Grant, 1995). SAUDI ARABIA The inflation rate through the year 2010 was reported at 5.51%. It touched historical heights in 2008 with inflation of 11.08 % (Source: tradingeconomies.com, Saudi Arabian Central Department) The inflation rate of Saudi Arabia shows an upward trend. It is 0.31% in 2001 and continues to rise till 2009. The economy then faces a gradual decrease in the inflation rate and it falls to 3.5% near 2010, from 11.08% same year. By the end of 2010 and the starting of 2011 we see inflation again expected to rise to 5.51% (Tomlinson, 2010). UNITED ARAB EMIRATES The average inflation rate of UAE is 6.27%. The historical highest inflation recorded for UAE had been 11.10 % (Source: tradingeconomics.com, Ministry of Economy) The inflation rate of UAE has grown steadily over the years. The trend shows no downward trend but it continues to grow from 2003 till 2008. Unlike Saudi Arabia high shows fluctuation and steady growth of inflation, UAE economy has faced an upward trend for inflation for the past years. UMEMPLOYEMENT: The unemployment rate is defined as the number of people of the total labor force who are unemployed or/and seeking for work (Turnovsky, 1977). SAUDI ARABIA According to the last report the unemployment rate in Saudi Arabia was 10.5% in Saudi Arabia. From 1999 till 2009 Saudi Arabias unemployment rate reached to the average of 10.5%. The historical height of Saudi Arabias unemployment rate was recorded at 12%. (Source: tradingeconomies.com, Saudi Arabian Central Department) The unemployment rate illustrated above shows an upward trend of rising unemployment in the Saudi economy which is definitely not a favorable indicator for the overall economy. We see the percentage of the labor force unemployed falling from the year 2007 to 2009 sharply but it fails to keep it lower and rises again to 10.5% by the end of 2010. UNITED ARAB EMIRATES The unemployment rate of UAE far exceeds of that of Saudi Arabia. It was calculated as 20.60 in 2004 which was the historical height achieved for the UAE economy according to arabian news (Tomlinson, 2010) (Source: tradingeconomics.com, Ministry of Economy) For UAE economy the unemployment rate shows an upward trend but not as rapidly and sharp as for the Saudi Arabia. But the total percentage of the rate of unemployment in UAE is higher than of Saudi Arabia which has a fluctuating trend for unemployment. INTEREST RATE: It refers to the price of borrowing and lending (Hobday, 1988) SAUDI ARABIA The decisions making authority regarding the interest rates lies with the Saudi Arabian Monetary Agency (SAMA) (Cateora and Graham, 2007). (Source: tradingeconomies.com, Saudi Arabian Central Department) The interest rate trend shown above illustrates a downward initial trend and then a slight increasing graph followed by a sharper fall with a stable and constant rate from 2009 till 2010. UNITED ARAB EMIRATES The UAE interest rate decision making authority lies with the Central Bank of the United Arab Emirates (Ahmed, 2004) (Source: tradingeconomics.com, Ministry of Economy) The interest rate trend for the UAE economy and Saudi Arabian economy is very different. Un like Saudi Arabia UAE faces many fluctuation through the years from 20007 till 2009.it starts at a higher rate, remain stable, falls and then rises quite sharply. It then experiences little fluctuations and rests at 1.80 with the starting of 2011. SUGGESTIONS FOR IMPROVEMENT: SAUDI ARAB ECONOMY The over analysis of past trends suggest that the inflationary pressures might stay manageable and stable over the period of 2010-12 (John, 2010). This inflation will reflect the weakened interest rate .A weakened interest rate will compel people to spend more. Demand for money will rise as indicated by the monetarist view (Cateora and Graham, 2007). The increased supply of money will eventually increase the price levels as the quantity theory of money explains. There may be a fear of inflation which may exist then. Population growth will be generating some local price pressures. The economy is expected to grow by an average 3.7% in the upcoming year 2010-14. Resources reveal that the Saudi economy is expected to be greatly supported by extensive spending by the government thus absorbing a large proportion of the job market. A strong increase in investment projects by the government is also expected. There will be good domestic consumption of oil but weaker oil export due to higher o il prices (Bloomberg, 2010). Due to stronger investment projects from the government the economy will face greater injections into it which will result in falling unemployment rate and rising income levels. This will leave a favorable and positive impact on the Saudi economy in the upcoming years. But looking at the Saudi economy from the Keynes view/Classical theory of income and employment we see as the employment and income levels will rise due to injections in the economy, there will come a certain level, that aggregate demand will no longer bring any changes in the income and employment levels but prices will begin to rise which will indicate inflation in the long run (Shihab, 1996). UNITED ARAB EMIRATES The growth forecast for UAE is lowered by the IMF to less than 1% (Tomlinson, 2010). UAE economy is expected to grow 2.9% following year. The investment activity is expected to be weak as the emirate is trying to redefine its economic objectives (Bloomberg, 2010). As the UAE economy will try to reduce its rate of inflation unemployment is expected to rise as defined by the Phillips curve and his short theory of two devils that exist in the society. For the longer run, the monetarist view can also be taken into account when we will see UAE economy will try to reduce its rate of unemployment. The offered higher wages will ultimately be raising the cost of production in the long run and instantly growing inflation continuing the trend the economy showed for the pat years. This will result in falling income levels and higher rate of unemployment as the withdrawal and injection approach suggests (Menafn, 2009). Experts suggest that the above economies should try to reduce their rate if inflation especially in case of UAE. This may reduce the unemployment level and the levels of income will eventually raise giving people higher living standards. As for Saudi Arabia expert suggests the government to precede with its investment projects and attract other investors from throughout the world. As the current account of Saudi Arabia has been greatly affected by the rising oil prices, Saudi government should concentrate on developing trade and other export product that may cover the current account deficit (John, 2010).

Being Nice to Strangers :: Free Essay Writer

Being Nice to Strangers Throughout this literature class we have been reading stories of love & war, history & heroes, and Gods & Goddesses. This literature that has been introduced to us is about much more than that. It is about life. Everyday life. Our lives. If you understand the literature as it is meant to be understood, then you would be able to put yourself in the characters’ shoes. You would be able to relate with the choices they have to make, the feelings they feel, and the burden of society they have gone through. You are able to do so because these literature works are masterpieces, and masterpieces last forever. They aren’t just stories told only for the times when they were written, they are for all times: past and present. Even if it does take an educated person like Dr. Fajardo-Acosta to get the deepest meaning across to us, once you understand it, everything clicks. You think to yourself, "That’s like the situation I went through last week," or "That’s how I feel." And you begin to realize that these works pertain to you and everyone else. You realize that you aren’t the only one that has gone through something or that feels a certain way. Than you start to crave more. You want to learn, read, and understand more. I believe that deep down all human beings are good. Their ways or thoughts may be tainted but who are we to judge. That concept of judging others is very important in literature. Of course, you can’t possibly stop all judgmental thoughts but the key is to limit them and to realize when you are having these thoughts. We as humans are critical people of ourselves and of others. They way we criticize depends on what we have gone through so far in our lives. We think the way we do and perceive others by what has happened to us, whether it was good or bad. We are all conditioned to think the way we do, whether it is the religion you were born into or the experiences that you went through as a child that are stored deep down inside. Whatever it may be and whether you know it or not, they affect you and the way you think, act, and see other human beings. Let’s take Oedipus for example. As a child he was pretty much tortured and thrown into the woods to die.

Analysis of King Leontes Transformation Essay -- King Leontes William

Analysis of King Leontes' Transformation Jealousy and judgement, or rather misjudgement, seem to be major themes in Shakespeare’s plays, in which most judgements are assumed by no logical basis or intellectual wit. King Leontes, unlike Othello, comes to his conclusion by his own means, without any outside verification of truth or logical explanation for his jealousy. However, there are many similarities, based on their situation, between him and Othello. Both men transform, emotionally, into beast like figures whose actions ultimately end their lineage. Although Perdita remains alive, and is able to carry on King Leontes’s bloodline, his name will die with her marriage to Florizel. Othello and King Leontes also adapt a diction that transforms their language into something that resembles the baseness of humanity by the presentation of bestial images and rape that signify the personal anxieties of each men. However, King Leontes’s transformation is different in that his jealousy and language seem to adjust abruptly and without warning. In act one, scene 2, lines 180-208, of The Winter’s Tale, one can see King Leontes’s complete alteration into a desperate man who eventually kills his wife and son. Through an analysis of these lines, it is easy to see the desperation and hate King Leontes develops towards his wife and Polixenes by the treatment of nature and property as a means to talk about sex and betrayal. From the onset of this scene, Hermione maintains her womanly virtue by inviting King Leontes to accompany her and Polixenes on their walk. Despite this proof of fidelity, King Leontes wishes to disprove her devotion to him by witnessing her interaction with Polixenes from afar. King Leontes asserts that ... ...uman kind altogether, through a false syllogism that is only supported by jealousy and misinterpretation. Shakespeare’s treatment of this transformation reflects social anxieties that deal with notions of power, property, relationships, and the need to maintain power or control over those things. Nonetheless, although these lines serve as an important proponent for gaining insight to King Leontes’s irrational, emotional, and even misanthropic state, they by no means advocate the king’s actions or decisions. Furthermore, these lines demonstrate Shakespeare’s ability to use language to its highest potential as well as reflect the social conditions and underlying concerns of his era. Work Cited Shakespeare, William. The Winter’s Tale. The Norton Shakespeare: Based on the Oxford Edition. Ed. Stephen Greenblatt. New York: W.W. Norton & Company, 1997. 2883-952.

Lads & Lassies

Arthur Gharakhanian Lads & Lassies (LL) ACCU-620 Brandman University Week 4, Assignment 2 November 14th, 2012 Lads & Lassies Introduction Classifying how the income statement needs to be coded for Lads & Lassies is a two step processes. I will be using the data provided in the case along with information from FASB's Accounting Standards Codification. FASB's coding system is being used to help prepare the layout and ensure proper reporting of the items listed in the case analysis. Some minor changes need to be done to the income statement format to make it presentable which will be noted in the analysis.Please reference Appendix A throughout the analysis to see how the income statement is ultimately being constructed. Analysis – 2005 When constructing the 2005 income statement for Lads & Lassies, I will be using a multi step income statement as this is the format that â€Å"includes other important revenue and expense classifications makes the income statement more useful† (Kieso, 2012). We have limited information to use for 2005, but we can still construct an income statement up to gross profit.We will adhere to FASB rule ASC 225-10-S99-2 (Regulation S-X Rule 5-03, Income Statements), which regulates the relevant items and their components which should be separately stated in the income statement and their arrangement for the presentation. This coding rule provides us the guidance on how to label and present the revenue generated by Lads & Lassies. Also included in this rule is the requirement on how to report costs and expenses associated with the applicable sales be reported separately on the income statement. Therefore we will breakout the expenses directly tied to sales on their own line item (Cost of Goods Sold).Lastly in 2005 we will calculate the gross profit, which â€Å"tells us how much money an entity would have earned if it Lads & Lassies didn’t pay any other expenses such as salary, income taxes, office supplies, utility, ren t, etc. † (Kieso, 2012). Analysis – 2006 The accounting reporting standards mentioned in the 2005 analysis still apply, however, there are additional standards that need to be applied in 2006. When constructing the income statement we will have to address the gain on sale of corporate headquarters and the class action settlement.In accordance with ASC 225-20-45-4(d), † the sale or abandonment of property used in the business is being excluded from being presented as an extra-ordinary item† (FASB, 1973). However, when the gain or loss of a building is associated with the movement of corporate headquarters, we would use ACS 225-20-45-16 (Presentation of Unusual or Infrequently Occurring Items). This rule states that â€Å"a material event or transaction that is unusual in nature or occurs infrequently but not both, shall be reported as a separate component of income from continuing operations† (FASB, 1973).Rules ASC 225-20-45-4 & ASC 225-20-45-16 also a ddress the presentation of the settlement received from the class action lawsuit. We must report the gain or loss from the class action lawsuit in other income (expense) section of the income statement. This section will follow the income and cost of goods sold sections, thereby â€Å"adding back† revenue to the gross profit to reveal a new gross profit. These transactions could be considered below the line entries and would follow indirect expenses (salaries, rent, etc. , but since those items are not present these entries will follow revenue and cost of goods sold. Conclusion Using FASB we are able to determine how to properly present Lads & Lassies income statements. The changes that accompany the growing company from 2005 to 2006 are easily Lads & Lassies recorded and presented in the income statements year over year. Being able to distinguish what is an unusual or infrequently occurring item is crucial in determining if it falls under operations or non-operating income ( loss).Although the income statement is not complete as we are missing information regarding expenses not directly tied to revenue, the income statements presented (Appendix A) are complete and prepared to code. References FASB ASC 225-20-45-2. [Predecessor literature: â€Å"Reporting the Results of Operations,† Opinions of the Accounting Principles Board No. 30 (New York: AICPA, 1973), par. 20. ] FASB ASC 225-20-45-4. [Predecessor literature: â€Å"Reporting the Results of Operations,† Opinions of the Accounting Principles Board No. 30 (New York: AICPA, 1973), par. 3, as amended by â€Å"Accounting for the Impairment or Disposal of Long-lived Assets,† Statement of Financial Accounting Standards No. 144 (Norwalk, Conn. : FASB, 2001). ] FASB ASC 225-20-45-16. [Predecessor literature: â€Å"Reporting the Results of Operations,† Opinions of the Accounting Principles Board No. 30 (New York: AICPA, 1973), par. 23, as amended by â€Å"Accounting for the Impairm ent or Disposal of Long-lived Assets,† Statement of Financial Accounting Standards No. 144 (Norwalk, Conn. : FASB, 2001). ] Kieso, D. E. , Weygandt, J. J. , & Warfield, T.D. (2012). Intermediate accounting, 14th edition binder ready version. (14 ed. ). Wiley. Appendix A | | | Lads & Lassies Income Statement| Fiscal Year Ending on January 29, 2005| (Figures in Millions)| |   |   | Revenue|   |   | Clothing| $ 70. 60 |   | Sassy Spa| $ 3. 90 |   | Total Revenue|   | $ 74. 50 | |   |   | Less: Cost of goods sold|   | $ 46. 50 | |   |   | Gross Profit|   | $ 28. 00 | | | | | | | Lads & Lassies Income Statement| Fiscal Year Ending on January 28, 2006| (Figures in Millions)| |   |   | Revenue|   |   |Clothing| $ 71. 10 |   | Sassy Spa| $ 11. 20 |   | Transaction value| $ 4. 20 |   | Total Revenue|   | $ 86. 50 | |   |   | Less: Cost of Goods Sold: Clothing| $ 46. 50 |   | Cost of Goods Sold: Sassy Spa| $ 9. 60 |   | Total Cost of Goo ds Sold|   | $ 56. 10 | |   |   | Gross Profit|   | $ 30. 40 | |   |   | Non-Operating Income|   |   | Gain (Loss) on Sale of Building| $ 1. 70 |   | Income from Law-Suit Settlement| $ 2. 70 |   | Total Non-Operating Income|   | $ 4. 40 | |   |   | Net Income|   | $ 34. 80 |

Alphonse Mucha

Alphonse Mucha: Job Cigarettes During the 19th century, many changes were taking place in modern European society, which was noticeable through art at that time. A different kind of style that was moving away from the traditional, standard art that were taught at art academies and was heavily influenced by the Arts and Crafts Movement was developed. This â€Å"modern† style of art was known as Art Nouveau. Alphonse Mucha was an important figure and had a strong influence in this new style.Alphonse Mucha had a style that garnered a lot of public attention in America and Europe and it also influenced many artists to mimic what many called the â€Å"Mucha style. † Mucha’s Job Cigarettes poster illustrates the â€Å"standard’ of the Art Nouveau style and notes some of the changes taking place in modern society. Alphonse Mucha’s Job Cigarettes was not the first poster that brought him fame and put him in the eye of the public; however, it is a poster th at could be said was his best piece. It one of several commercial art ads he did for the rolling paper company known as Job.It features a female holding a cigarette in one hand. The female has a faint smile with her eyes closed and her head raised a bit high to indicate she is really enjoying her cigarette and perhaps getting some sort of physical or emotional satisfaction from her smoke. She seems to go beyond the border giving this piece a sense of depth perspective. It seems to say that she cannot be contained and that she is free to do as she pleases and enjoy her smoke. She has very long and curly stylized hair that was traditionally used by Alphonse Mucha known as macaroni or vermicelli.The hair serves as an essential adorning, decorative component of the poster, which also serves to display the sensuousness of the woman and gives it a more aesthetically pleasant look. The smoke from the cigarette flows upwards in a left and right manner which guides the eye from the cigarette to the head of the female and then finally towards the â€Å"Job† logo. The poster seems to have a decorative border that was most likely influenced by the Arts and Crafts movement. The colors are soft and pastel-like which gives a feeling of serenity and peace.Mucha’ technique in his Job Cigarettes poster and his treatment of the three main elements, flowing lines, heavy curves, and organic subject matter, which traditionally found in Art Nouveau depicts the standard in this style of art. There are no hard-edged lines found in the main figure of the poster. The only hard-edged line work is found in the ornamented border. Mucha also used heavy and light strokes, which was most likely influenced by Japanese woodcuts/art, throughout the female figure and the smoke. He seems to create a heavier stroke on he outside lines, which creates a sort of silhouette giving it a dynamic feel.The heavy curves are easily identifiable in the woman’s hair adorning the female fig ure. They are very long and exaggerated in form, which was traditional of Mucha and the Art Nouveau style. The hair on the female has an organic feel that seems to look like vines or something of that sort. The decorative border seems to frame the whole piece and makes it seem like the woman is leaning outside of a window and into nature to freely enjoy her smoke. As a teenager, Mucha had applied to the Prague Academy of Fine Arts art but was rejected because he did not have the skill to be a â€Å"true† artist.His rejection was even followed up with a note saying that he should find a better profession where he would be more useful. Perhaps Mucha was not the only artist who was rejected in such a manner, which is why many artists probably felt the need to rebel against the traditional style of the Academy, and decided to make art in their own style. They wanted to try something new and move with the rapid changes taking place at that time. One example of change in modern soc iety was the heavy use of posters in commercial art.Mucha decided to use a lithographic poster for his Jobs Cigarettes ad and it made such a great impression on the Job Company that they actually hire him to create additional advertisement posters for them. Another change with Art Nouveau was the constant presence of female figures in the artwork. Female illustrations played an important factor in advertisements. Artwork was sexually charged to sell market commodities. Although Mucha’s Job Cigarettes poster is not overly sexual, he does use a female figure that seems to be getting some sort of pleasure from the product to sell to consumers.Mucha’s illustration perhaps seems to show the rise of women’s social position. Mucha shows a female doing what was traditionally a male activity, smoking. As a result of mass production from the Industrial Revolution, there were a lot of mechanical looking objects in society. These massproduced items just made the world look more ugly, generic, and bland. Mucha gathered much influence from the organic shapes and curves from nature and heavily adorns his illustration to bring more beauty, life, and freedom to society.Alphonse Mucha’s Job Cigarettes poster had a freeing, unique style that was much different than the traditional standards taught at art academies. Mucha’s technique was so evident and admired that the Art Nouveau style was often referred to as the â€Å"Mucha style† and highly imitated by other artists. Through his technique, style and subject matter, he comments on the changes occurring in modern society and in art, and it has influenced not only artists from his time but also many other artists today.

Describe How Two Businesses Are Organised

Describe how two businesses are organised (P3) I am going to talk about two organisations and how they operate. The organisations I am going to talk about are McDonalds and Chester Zoo. McDonalds is a fast food restaurant and its purpose is to provide the best and fastest customer service so in this way it will give the organisation a good reputation and help them to make more profit. [pic] This shows how stuff work in McDonalds.If there would be a problem with customers for example, then the assistant manager would take care of this but if there would be something more serious then the business manager will have to take care of it because he is the top head of managing. This also shows how the organisation is organized and how everyone is on the top of the chart and also at the bottom. Chester Zoo is a zoo organisation with loads of attractions for children. Its purpose is to keep their customers happy and also help others because Chester Zoo is also a charity and most of its profit goes to charity to help other people.This is one of the organisation charts for Chester Zoo. This organisation chart shows how the herpetology team work at Chester Zoo. For example the herpetology team manager is on top and  everyone below report to him. For example if there was a problem with something to do with the herpetology keepers then they would report it to the herpetology lead keeper who would then report it to the herpetology team manager. Types of organisational structures There are four types of organisational structures which are: †¢ Functional Geographic †¢ Product †¢ Type of customer Functional – Functional structures arrange departments according to what goes on within each department. An example of this structure would be Sandwell College where the lecturers are in their own departments, the receptionists and secretaries would be in the administration department or office and the library and IT staff would be in support services. Geographic – Geographic structures are mostly about the size of the organisation and where it operates.This could be where there are teams of people operating in different locations like in different towns, cities or countries, so it would be very difficult to organise the business simply by its functions. By product – By-product organisational structures offer a range of products or services and these can dictate its structure. For example a supermarket could be organised into the following functional areas: †¢ Fruit and veg †¢ Cooked  meats †¢ Tinned goods †¢ Clothing †¢ Frozen goods By type of customer – By type of customer organisational structures have both consumers as customers and also have other businesses as customers.This can be referred to as B2C (business to consumer) and B2B (business to business). Hierarchical structure – A hierarchical structure consists of multiple levels. This means that the chain of command would look l ike a pyramid with a large base of workers who are supervised by the level above them which continues to the top ranking officer such as the CEO or company president. Flat structure – A flat structure has few levels of management between the executive level and the front-line employees. The purpose of a flat structure is to empower employees by making them a larger part of the decision making process in a business.It is designed to make employees more productive. It also allows for more rapid change and problem resolution as the communication occurs more easily between the upper managers and baseline employees. Matrix structure – A matrix structure is a type of management system in which workers report to more than just one person, effectively having two or more supervisors at the same time. For example professionals with different types of expertise are brought together to work on a project. They report to a number of managers of different projects as well as to a fun ctional supervisor.McDonalds and Chester Zoo both have a hierarchical structure because they have multiple levels and they both have a CEO or company president that everyone reports to. Span of control – Span of control is the number of people that one individual is responsible for in an organisation. The wider the span of control is then the greater the number of whom the individual is responsible. A manager who is responsible for too many people may be so overworked that their staff in turn may not be able to perform their duties effectively.Functional Areas – The functional areas are the specialist areas of activity within an organisation. These include: †¢ Finance †¢ Marketing †¢ Production †¢ Customer service †¢ Sales †¢ Human resources Finance The finance department functions include keeping records of financial activity for example the sales made by the business and providing managers with information that they can use in decision m aking for example cost of making products. For McDonalds the finance department would have to keep track of how many sales they make per day and what kind of meal or burger makes the most money.For Chester Zoo the finance department would have to do the same which is keeping records of how many sales they make per day and how much profit they make. Marketing – The marketing function is responsible for identifying, anticipating and satisfying customer requirements. The marketing function have to carry out market research to find out which types of customers make up a particular market for example what they want, where they want it, how they like it and at what price. The marketers will have an important say in deciding: †¢ The products the company produces The prices charged †¢ Promotions designed to encourage the customers †¢ Place where  goods are sold For example at McDonalds the marketers would decide on what type of Mcflurrys they would sell to customers and at Chester Zoo the marketers will decide on what price they will sell their tickets for people to come and visit Chester Zoo Production – The production function organises who makes the goods and how and when they are made. The production manager of a company is responsible for making sure raw materials are processed into finished goods.At McDonalds the production function will have to make sure that the burgers and chips are made in good quality and at Chester Zoo the production team have to make sure that the food they feed to the animals are just right for them to eat. Customer service – Customer service is concerned with looking after customers at all stages of their relationship with a company. They have to provide customers with details about offers, make sure the customers are listened to and valued and attending to customer complaints, providing after sales service such as servicing of goods, spare parts or information about new products.At Chester Zoo the customer service people will have to deal with complaints and will have to tell people who visit about offers they may not know about. Sales – The sales function is responsible for getting customers to buy what the company produces. The sales department works closely with the marketing department. The main responsibility of the sales department is to create orders for goods and services. For example at McDonalds the sales team will have to try and sell as much food as they can to the customers so they can make a profit. At Chester Zoo they will have to do the same thing by selling Chester Zoo merchandise.Human resources – Human resource managers are responsible for all aspects of people management in an organisation. The type of work covered in the human resource function might include a policy-making role, welfare role, supportive role, bargaining and negotiating role, administrative role and educational and development role. At Chester Zoo the human resources will ha ve to do an educational and development role because when they have new employees they will need to train them. This goes for the same at McDonalds, where they will have to train their employees.

The Soviet Union and the United States

After WWII The Soviet Union and the United States had many different political ideologies particularly communism and capitalism. Capitalism is a belief that private property should be replaced by community ownership. Communism is opposed private ownership economies of the United States and its allies. Based on Document A, a document was first telegraphed to American officials in Washington on February 22, 1946 and it happened after WWII. In Document A the United States made the idea of containment.Containment is the idea of the Soviet Union and Soviet communism should not be allowed to spread. One idea of containment was the Berlin Airlift and the Berlin Blockade. The Berlin airlift went from June 27th 1948 to May 12th, 1949(Document B). Between these two dates Stalin and The Soviet Union decided to stop any shipments including food coming into West Berlin. What happened to West Berlin was that they were completely surrounded by communism and may have to surrender if it not been for the US and it allies.Then a year after on May 12th,1949 Stalin stopped the blockade ( Document B). This is a good demonstration of containment because it shows that Stalin failed with the blockade because he caused the West Berliners to quit and give up all they and had and turn to Communism. Another idea of containment was the United States answers to the Korean War. The war started on June 25th 1950 and ended on July 27th 1953( Doc C). What happened was the on June 25th, 1950 North Korea first invades South Korea ( Document C).North Korea was supported by Harry Truman and the Soviets and attacked South Korea which was supported by General Douglas MacArthur and help of the United Nations The war had caused 50,000 American death and 2 million of others. China decided to help North Korea because they lacked the logistical support to supply any further pressure to the south ( Document C). The Korean War shows Containment by keeping North Korea contained and communism did not work to s pread. The last demonstration of containment was the Cuban Missile Crisis.On January 1959 the country Cuba becomes communist under a guy named Fidel Castro. Three years after that on May 1962 the soviets secretly begin the shipping of 40,000 troops, 60 missiles and 158 nuclear warheads to Cuba. ( Document D). In response to this the Unites States announced a separation against ships carrying offensive weapons to Cuba. Then in April 1963 in a quiet agreement with the soviets United States removes the missiles from Turkey. This shows containment by the Cubans failing to use the soviets missiles against the US.

How to Write the University of Virginia Essays 2018-2019

The University of Virginia is a public research university founded in 1819 by Thomas Jefferson, making the institution a prominent historical site. Being a UNESCO World Heritage Site, UVA is well known for its historical foundation and early roots. Located in Charlottesville, Virginia, UVA is situated in a lively metropolitan community. Ranked by U.S. News and World Report at #3 among public schools and #25 overall, UVA is one of the nation’s top universities. In the 2016-2017 application cycle, UVA only admitted 27.4% of applicants, making admission quite competitive. In addition to academic transcripts and letters of recommendation, all applicants are required to submit an additional supplemental essay, with additional essays needed depending on your selected major. With such competitive rates, it is often intimidating to complete these additional essays. However, is here to offer our guide on how to tackle UVA’s 2018-2019 application! Required: Choose one of the following (250 words): Note that this essay is required; however, UVA gives you the option to choose between 4 prompts, all of which have a 250-word limit. Choose the essay that you feel a stronger connection to, as this will make for a much stronger and more personal essay. With that being said, let’s take a look at each of the following prompts. For this essay, avoid choosing a word that’s generally self-explanatory or cliche. Example of this could be â€Å"happiness† or â€Å"love† because these words are often overused and the meaning can generally be inferred without an additional story. You want to choose something that is both personally meaningful to you and something that is attached to a greater story. For instance, if you are multilingual and your grandmother would always offer you a specific piece of advice in another language, you could use a word related to that advice in that language. Perhaps there is a story attached to the reason why she gave you that advice, or perhaps it is what you remember the most from her. Tell a story around this idea and your essay will be much more personal and impactful. You could also show off your nerdy side here or highlight your interests. Perhaps your favorite word is â€Å"emulsion† because it is relevant to your two favorite activities: chemistry and cooking. You could discuss your love for each of these subjects and, like the previous example, tell a brief story on how the word relates to your personal experiences. When choosing a word, you could also consider alternate meanings by considering meanings outside the traditional dictionary definition. In this case, you could contrast the traditional meaning with your own personal interpretation of the word in order to point out any differences and highlight your own personal connection to the word. Again, the key for this essay is to be personal. In terms of writing your essay, you want to make it clear what your word is without directly saying â€Å"my favorite word is _____.†; always start your essay with an interesting opener and a thoughtful conclusion. Since the essay is short at 250 words, you want to be fairly straightforward without being too stale or obvious. Chances are, you have a unique quality that makes up who you are. This essay is all about pinpointing that quality and describing it in terms of its importance to your identity. Perhaps you have an odd fascination with insects or you collect unconventional objects. This is a perfect essay to discuss these facets of your life. You must make sure to connect your quirk to your personality and individuality. Don’t simply describe the quirk; ask yourself why this quality is important to you and consider how your individuality would change had you not possessed this characteristic. You want to highlight your personality in this essay, whether it be through humorous writing or a creative story. For example, if your quirk is having to do a cartwheel every morning before school, you can write a story mapping out your day, with emphasis on your daily cartwheel. Perhaps this is the only way to get your blood pumping and prepare you for the day ahead. Perhaps doing cartwheels ensures that you always start your day with a positive attitude, allowing you to tackle any obstacles during the day. There are endless possibilities for quirks you could write about, as each person is different and has unique habits. Your quirk could be a unique mannerism such as a â€Å"weird† laugh or a unique daily routine you have. Perhaps your quirk was the object of ridicule in your earlier years, but now you’ve become confident in yourself and your unique qualities. Show UVA what makes you you and how proud you are to be yourself — weird quirks and all! For this essay, you want to consider your interests and how you want to share these interests with others. Your Flash Seminar should reflect something you’re passionate about, yet also be unique enough to not already exist. For example, you don’t want to create a seminar about something like â€Å"Cell Biology† or â€Å"Classical Literature.† For instance, if you love science and have always been intrigued by astrology, you could create a Flash Seminar called â€Å"Is there a Scientific Basis for Astrology?† If you love politics and are passionate about film, you could create a seminar called â€Å"Hidden Political Messages in Modern Film.† With any topic you choose, make sure to explain your choice. Why are you passionate about the topic and why do you think there should be a discussion about it? Perhaps you want to share your passions with others through a unique perspective or perhaps your proposed question has puzzled you in the past, making you eager to hear the thoughts of others. Discuss your reasons for creating the class and the goals you hope the class achieves. Like the previous question, you want to consider the topics you’re passionate about and want to share with others. You could interpret â€Å"message† as a form of artwork such as a painting, or you can interpret it more literally as a message or phrase. For instance, if you’re passionate about redesigning the roles of modern women, you could describe a painting that includes a dichotomy between traditional and more progressive roles of women. Perhaps half the painting includes black and white images of women performing household tasks and the other half uses vivid colors to portray women in positions of power and independence. Maybe you’ve been empowered by several strong women in your life and want to advocate for gender issues such as equal pay. Maybe there is a quote or phrase from a novel that you’ve read that stuck out to you and want to share with UVA’s student body. For instance, if a quote from Thi Bui’s The Best We Could Do resonates with you due to a similarity with your immigration story, you could paint this message on the Beta Bridge in order to create a sense of community with those who share similar backgrounds. No matter what you choose to paint, make sure you have a personal connection to the art. Ensure that you answer the â€Å"why† aspect of the question and discuss the reasons why the message is important to both you and others. This is the last of the 4 prompt options and we recommend choosing the prompt you have the strongest connection to. Remember, there is no â€Å"best† prompt; regardless of the prompt you choose, ensure that you reveal something about your personality and give the admissions committee a closer look at your background Submit your essay and we’ll get back to you with helpful edits. This essay is only required for those applying under architecture. Like the previous prompts, this essay also has a word limit of 250 words. If you’ve traveled to a place with intricate and unique architecture, or you visited a site that excluded aesthetic excellence, this is the place to discuss that. Perhaps you were intrigued by the ancient architecture and designs featured in ancient Greece. Or perhaps you were fascinated by a particular home you saw while driving through Hollywood Hills due to its unique modern characteristics. Be detailed when describing the instance or location, and allow the reader to visualize the design. Your goal for this essay is to highlight the location that inspired you and explain why this was inspiring for you. Maybe you loved the detailed engravings embedded into ancient European architecture or maybe you love the intersection of minimalism and functionality. Make sure to convey the passion you have towards architecture and show a genuine interest and love for unique designs. For those of you interested in kinesiology, or the study of how the body moves, you must complete this essay. There could be several reasons why you chose this field of study but make sure to choose something that is personal to you and had a large impact in terms of exciting your interest in the subject. For instance, if you volunteered in a hospital and often worked with patients recovering from physical injuries, you could discuss watching people slowly regain mobility. You could discuss how you were amazed by the body’s ability to recover and how a person could transition from immobility to mobility. Maybe you have a more personal connection and witnessed a friend or family member experience the same recovery. If so, you could definitely include this in discussing your motivation for pursuing kinesiology. You could also discuss the science and mechanics behind kinesiology if you did not necessarily have a defining moment that influenced you to choose the field. Perhaps you are interested biomechanics behind kinesiology and were always intrigued by how the body interacts with itself. If you have played sports before, you could draw a connection between the two here and discuss how your interest in sports influenced your interest in the body’s mechanics. You want to identify a problem that’s important to you and propose a solution to solve it. This doesn’t mean the problem has to be large, as the prompt also explicitly states â€Å"small engineering project.† For instance, if you live in a large household with many siblings, perhaps you want to design a robot that cleans the house, easing the daily burden on your parent. If your grandfather struggles with putting on his shoes due to a weak back, you could propose a machine that assists him with that every morning. A great way to address the prompt is to consider any medical disabilities that a friend or family member may have. However, make sure to propose something that doesn’t already exist. For instance, if a family member is hard of hearing, you wouldn’t want to design a hearing aid since this already exists. If, however, you have a proposed modification that makes an existing device better for your chosen individual, then this would be appropriate to discuss. Pay attention to the people surrounding you by identifying any daily challenges they may experience. Once you choose your project, you want to describe the design and explain how this would be beneficial to your chosen family member or friend. This prompt is essentially asking you why you want to study nursing. You want to trace your previous experiences and consider whether they impacted your decision to study health care. Perhaps an experiences volunteering at a hospital changed influenced your love for nursing, or perhaps you realized nursing comes naturally to you after caring for an ill friend or family member. If you worked or volunteered at a hospital, you could discuss a specific interaction you had with a patient. For example, maybe an elderly woman recently exited surgery and you were assigned to assist with her recovery. Perhaps the woman would often tell stories about her past experiences to you, reminding you of your own grandmother. Maybe it’s this deep interaction with patients that has attracted you to nursing. You want to be personal in your response; don’t simply state that you want to study nursing in order to help people. These answers are cliche and vague, as they don’t really highlight a particular experience that you had. With so many fields classified under arts and sciences, you have a variety of ways to approach this answer. If you’re studying biology, for example, perhaps a unique experiment in the lab opened your eyes to the intricacies of life. If you want to study math, maybe you struggled with learning a theorem and want to discuss how you overcame this challenge. Maybe Toni Morrison’s Beloved introduced you to the darker side of literature that made you both uncomfortable and intrigued. You want to discuss why and how the work challenged or changed you rather than simply describing the work itself. The key here is to draw a personal connection and explain how the work impacted you by describing your personal reactions to it. For example, if you found reading Chaucer’s The Canterbury Tales challenging whether it be due to the language or content, you could describe the obstacles you encountered while analyzing the text. You could then conclude with discussing how working through these obstacles forced you to look at literature from a different perspective, thus allowing you to find unique symbols in the text that you otherwise would have skipped over. Remember, the purpose of these essays is to showcase your identity to the admissions officers. You want to highlight your personality and convey your passions in order to allow the reader to get a better sense of who you are. We hope this guide has allowed you to tackle UVA’s application with the utmost confidence. Happy writing! Want help on your University of Virginia application or essays? Learn about our College Apps Program . Want us to quickly edit your college essay? Submit it to our Rapid Review program , and we’ll get it back to you quickly with comments from our expert team.

A Critical Asessment of the Boston Matrix and its practical Essay

A Critical Asessment of the Boston Matrix and its practical application in BMW - Essay Example For the critical evaluation of the strategic competitive strengths, weaknesses, opportunities and threats that face the company, the most recent and reliable management and marketing literature will be used in order to provide an overview of the operations of BMW. BMW is a global leader in the luxury car market segment and has attained high brand recognition and customer loyalty due to its superior manufacturing technology that aims at satisfying the premium market with stylish, quality and comfortable cars. The report has identified that the concept of marketing has shifted from the time the BCG model was developed to the current marketing concept that is characterized by customer relationships management and societal marketing. The advancement in car manufacturing technologies, the shifts in consumer preferences and decline in natural resources has provided companies with opportunities for product differentiation, formation of strategic relationships and re-organization of the prod uct portfolio. The strategic audit has revealed that BMW is endowed with high technology, high financial resources and customer loyalty and thus it is possible to overcome the market challenges. The automobile industry is faced with scarcity of raw materials, increased global warming awareness, shifts in consumer preferences towards eco-friendly cars, ... increase in global warming†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.5 4.2. Intense competition in the industry†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..5 4.3. Possible product recalls and lawsuits†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.6 4.4. Scarcity of raw materials †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.6 5.0. Critical evaluation of the Boston Matrix†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 5.1. Cash cows†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7 5.2. Stars †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...7 5.3. Question marks/problem child†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦8 5.4. Dogs†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦8 5.5. Traditional views of marketing †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦9 5.5. Positive perspective of BCG in modern marketing concept†¦Ã¢â‚¬ ¦..†¦9 5.6. Negative perception of BCG in modern marketing concept†¦.†¦Ã¢â‚¬ ¦11 6.0.Recommendations for the next three years†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦11 6.1. Formation of strategic partnerships†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.11 6.2. Product differentiation †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦12 6.3. Maintain customer relationships†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...12 7.0. Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦12 8.0.Bibliography†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..14

Race and Racism Essay Example | Topics and Well Written Essays - 2250 words

Race and Racism - Essay Example Thesis statement: An investigation by exploring the factors, historical evolution, and ways that changed the meaning of race to racism. I. The factors that change the meaning of race throughout history The factors that change the meaning of race mainly include phenotypic /geographic features, cultural characteristics, ethnic characteristics, and socio-economic status. A. Phenotypic /geographic features: One can easily identify that the phenotypic characteristics of human race is closely related to its physiological properties which deeply influence behaviour traits and genetic characteristics. To be specific, the phenotypic characteristics of a race differentiate the same from other races. But the phenotypic features that can be seen among different races are not based upon scientific foundation (Rattansi, 2007, p.75). Still, the physical features that can be seen among the members of different human groups are different. From a different angle of view, the phenotypic characteristics of a specific race are forwarded to the next generation by the means of inheritance. Besides, this continuation of genetic peculiarities undergoes modification and deeply influenced hereditary and environmental factors in general. The geographic features that can be seen among different races are closely related to their surroundings. These geographic features are helpful to differentiate and identify the similarities and differences among different races with innumerable numbers of genetic features. B. Cultural characteristics: The cultural characteristics acquired by different races are indebted to its origin, growth and development. Besides, the term/concept of culture was originated in Europe (18th and 19th Centuries) and is related to the sphere of improvement in different fields of human development. The concept of cultural characteristics within the evolution of different races can be defined as the development through education, by means of folklore culture or literature. E thnic groups can be defined on the basis of specific cultural characteristics (Ritzer, 2009, p.439). To be specific, the people who share certain genetic and cultural characteristics can be termed under a specific ethnic group. Within this scenario, cultural characteristics of the evolution of race transformed itself into national aspirations. Later in 20th century, the term culture acquired importance in the field of anthropology. The importance of cultural characteristics of a specific race can be evaluated as the human capacity to encompass almost all the experiences and to act according basic instincts and to transfer it into imagination and creativity. In addition, the cultural characteristics are closely related to the living condition of different races. After the World War II, the term cultural characteristics acquired a different meaning and importance by connecting it with the development of human race as a whole. C. Ethnic characteristics: The ethnic feature of different races within human race is an important factor that did change the meaning of race throughout history. For instance, one’s ethnic feature helps one to differentiate oneself from other races or to find similarities within one’s own race. Besides, the ethnic feature helps different races to create cohesiveness within a specific ethnic